CRM stands for Customer Relationship Management. Essentially it is how your business communicates with its customers in order to influence the sale of your goods or services. A great CRM strategy will effectively move prospects through your sales pipeline turning them quickly into repeat customers.
CRM does not stand for expensive IT system!
Consider this. You wouldn’t recruit a highly skilled accountant if all your business needs is a book keeper. So why buy an expensive CRM system and never utilise more than 10% of its capabilities? Unfortunately many businesses invest in a CRM system without fully understanding exactly what it is they want to do with it. Or in simple terms, how they need to communicate with their customers in order to influence the decision to buy.
Understanding the best way to contact prospects and customers is the essential first step that all businesses need to grasp – before they invest in technology. Once a business has designed their CRM strategy they will then have a clear idea of the best CRM solution to help their business grow.
If you are struggling to turn prospects into customers, then spending time reviewing your CRM strategy would certainly be a worthwhile investment. Please do contact us to find out how we can help you save money on your CRM system by helping you create a winning contact management strategy.